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Seller Marketing Distinction

Expect exceptional when you sell your home.

Legacy Properties Sotheby’s International Realty combines Maine market leadership, local expertise, worldwide connections, and a customized marketing plan built around your property.

Powerful together

A better sale starts with the right partner.

Every property has a different audience, competitive position, and story. We build a tailored strategy that brings together pricing discipline, premium presentation, professional marketing, digital reach, and direct access to buyers who value distinctive homes.

#1

Maine Luxury Sales

#1

Maine Waterfront Sales

6

Offices

100+

Agents

300+

Towns Served

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Personalized strategy

The attention your property deserves.

We do not treat a seller plan as a checklist. We evaluate the property, the likely buyer pool, the competitive set, the timing, the privacy considerations, and the most effective channels before recommending a path to market.

  • Local positioning informed by neighborhood, waterfront, lifestyle, and regional buyer demand.
  • Professional photography, video, aerial imagery, floorplans, and virtual tours when appropriate.
  • Marketing assets prepared to meet the elevated presentation standards of the Sotheby’s International Realty network.

Local expertise. Global reach.

Your home is marketed here, nationally, and around the world.

Sellers benefit from our Maine and New Hampshire presence and the global platform of Sotheby’s International Realty, including a network described in the guide as 26,000 sales associates, 1,100 offices, and 86 countries and territories.

$182B

Global sales volume, 2025

42M+

Sothebysrealty.com visits in 2025

46M+

Videos played in 2025

16

Languages

The selling process

A proven path from preparation to closing.

1
Prepare
We help identify improvements, cleaning, staging, and presentation steps that broaden buyer appeal.
2
Create
We coordinate photography, video, aerials, floorplans, and other marketing materials suited to the property.
3
Launch
We introduce the listing through MLS distribution, LegacySIR.com, SothebysRealty.com, and supporting channels.
4
Report
We monitor traffic, showings, and feedback so the strategy can respond to real market signals.
5
Close
We guide the transaction from offer strategy through due diligence and the final deed signature.
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Qualified buyers

Access that marketing alone cannot replace.

Exceptional exposure matters, but a successful sale also depends on direct access to the right buyers, agents, and referral relationships. Our team collaborates across offices to share buyer needs, upcoming inventory, and market intelligence.

For distinctive properties, the right buyer may already be connected to our local brokerage, our regional network, or the Sotheby’s International Realty global audience.

Tailored selling strategies

There is more than one way to sell an exceptional home.

Some sellers want the strongest public launch. Others prefer discretion, market testing, or a specialized auction path. We help determine which approach fits the property, timing, and seller objectives.

Private ListingFor distinguished listings that require discretion.
Marketed ListingFor properties that need full market exposure.
Auction ListingFor select properties where an auction may accelerate the timeline.
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Pricing strategy

The right price creates the strongest market response.

Pricing is not guesswork. We analyze comparable sales, active competition, buyer behavior, property attributes, location, condition, and timing to recommend a pricing strategy designed to maximize qualified interest.

Ready to talk?

Let’s build a selling strategy for your property.

Whether you are considering a near-term sale, testing the market privately, or planning ahead, our team can help you understand value, timing, preparation, and the best path to the right buyer.

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