Real estate news outlet Inman recently published an article written by Legacy Properties Sotheby’s International Realty agent Linda MacDonald about the benefits of staging, both for selling homes faster and for a higher price. “Many sellers don’t think their home needs to be staged or believe buyers prefer to make their own changes,” writes Linda MacDonald. “Homeowners need to understand the powerful impact of staging. A staged home can sell up to 88% faster at a price up to 20% higher than an unstaged home.”
Linda shares a powerful anecdote to illustrate the efficacy of staging in the introduction of her article:
A perfect example of the difference staging makes is when my team listed an opulent waterfront home that had not been updated in 40 years. At first, the sellers did not want to stage. It had a great floor plan as well as stunning views, but after many showings and extended time on the market, we were faced with staging or a significant price reduction. The sellers opted for the former.
My staging partners edited the decor and accessories, brought in current furniture and rugs, and a painter who replaced dark jewel tones with light colors that drew buyers’ eyes to the dramatic water views. We had multiple offers over the list price within a week. The cost of staging would have been less than 1% of the seller’s net had we taken a price reduction.
With convincing results like these, it’s hard to deny the favorable outcomes staging creates for both buyers and sellers. Linda says:
I’m not exaggerating when I say that staging improves the outcome of my sales every time. Every single time. We all benefit from staging — both listing and buyer brokers alike. Listing agents net more for their sellers, and buyer agents don’t have to work as hard to find a property that will resonate with their clients.
Read the full story on Inman.
About the Agent
Linda MacDonald is a top producer who has sold over $450 million dollars in real estate. She is an industry leader in marketing premier properties for Legacy Properties Sotheby’s International Realty with certifications in New Construction and Relocation, and has extensive experience with renovation and design. She enjoys the art and finesse of using cutting-edge technology and marketing to list homes for sellers and loves the challenge of finding the “perfect” house to meet the budget and lifestyle of her buyers. She enjoys giving back to her community by sponsoring local school organizations and teams and donating to Legacy’s Legacy with every transaction.
